Created a targeted ad campaign to drive traffic and increase engagement for a skincare product.
Project Overview
This project showcases a complete Facebook Ads campaign created using Meta Ads Manager for an imaginary skincare brand.
The goal was to design high-converting ad creatives, define a target audience, and structure a campaign to drive traffic.
Campaign Objective
The primary objective of this campaign was to drive website traffic and increase product awareness using engaging creatives and targeted audience segmentation.
Audience Targeting
Location: India
Age: 18–35
Gender: Female
Interests: Skincare, Beauty, Cosmetics
Campaign Setup
The campaign was structured with a Traffic objective, optimized for link clicks. Budget and placements were configured to maximize reach and engagement.